Literally. Obsessed.
I'm about to order my fourth tub of this.
As someone with sensitive skin (eczema, and just generally sensitive skin) who has historically had a lot of allergic reactions to lotions / body butters (Bath and Body Works and other brands would make me SO itchy, turn me bright red, give me scary red bumps if I put it on right after the shower), I bought this for the first time just because it smelled so good. And then, in the blink of an eye, I'd used an entire tub.
It's SO hydrating and smells SO good. It never makes my skin slimey, I've never had an allergic reaction, I've never gotten itchy from it. I put it on after a shower and it lasts easily through the entire day. I used it to soothe a chub rub rash I got while walking through Vegas, and it absolutely saved my skin and my sanity. I've definitely noticed a reduction in skin issues since I started using this regularly.
I've also had NO issues with the colors staining anything, but I also don't necessarily walk around wearing pure white clothes, haha.
Finally, a little definitely goes a long ways -- I didn't quite believe it at first, and I ended up looking like a buttered roll. A happy, great-smelling buttered roll with great skin, but definitely a buttered roll.